Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted

It is the very first good news since Atlantic City’s newest casino started: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Along with its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front associated with casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other gambling enterprises that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 per cent jump compared to last 12 months.

Holiday Helpers

Assisting the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those willing to wager, it would appear that at last Atlantic City’s efforts to mimic just what has worked for years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants could be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There is no question that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting spending that is ancillary the coffers of hotels, casinos and retail.

Of course, while one good month is nice, for a property like Revel which has been plagued with bad figures since it launched simply 15 months ago, an ongoing winning streak will probably be required to convince investors that the worst has ended. To that end, Hartmann says there will be more of these promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we can keep the marketplace share numbers,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of home.

‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with the same title each took home $1 million following an Ohio casino error

Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday night, your house was loaded. The drawing ended up being televised and plenty of local media were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Profit! No, Wait, YOU Win!

It absolutely was the moment of a life time for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the crowd that is adoring.

And that’s about when the casino knew that they had a major problem on their arms.

Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis was within the crowd during the casino, another one was watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on what direction to go. There have been certainly plenty of options available to them: only the winner that is rightful’ the money, and several such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe chose to just take another approach. Rather than result in the guys concern yourself with which you might ultimately get the prize, they simply awarded two million dollar awards alternatively: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So in keeping with our commitment to perform some right thing for our guests, Horseshoe awarded a $1 million prize to each for the men.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and their prize money was never actually in question. But the Lewis who showed up at the casino that night is grateful that luck had been on their side.

‘When I heard my title we said, ‘God finally gave me a big victory,” Lewis told regional television station more chilli slots free WCPO. He later attributed his win to simply ‘being in the right place at the best time.’

Six Degrees of Separation

Incredibly, the two champions have a lot in common. Not merely do they share a name and play at the exact same casino, however they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the main reasons for a casino being so generous in a situation such as this one is certainly to build some good PR, while the Horseshoe may be the big champion on that account. On social networking web sites like Facebook, the Horseshoe’s page has been flooded with messages praising their choice, with most clients seeing it as being a classy move with a business that was under no responsibility to give down the excess money.

Caesars Entertainment Misses A place in Macau

There will not be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the year.

The big questions is, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.

The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. But, it absolutely was maybe not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one they’ve been nevertheless having to pay for. Caesars was also provided a Wynn Resorts sub-concession back 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.

The problem is based on the fact that the Macau federal government has cut off issuing any additional gaming licenses beyond the existing six concessions and sub-concessions, so Caesars types of shot on their own into the foot by not taking the Wynn deal if they could. Never having themselves presented an application back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time has no 2nd possibility to enter the most profitable gambling region on the planet now; an unfortunate reality for the company that carries the highest long-term financial obligation load of any casino conglomerate available to you: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars was busy doing some major internal business reorganization: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to introduce in Nevada) and a well planned Baltimore casino into a separate business that is going to be majority-owned by the moms and dad.

Clearly, buying and attempting to sell property for the profit is additionally not merely one of Caesars’ best decision-making abilities either; the business took a $101 million write-down on the land, which they’d called Caesars Golf, if they use it the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to pay their debt down.

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